The Indian landscape is dotted with different kinds of public transportation such as rickshaws, trucks, taxis and chhakdas. These different forms of transportation technology serve millions of Indians across the country. Even as the industry provides just the basic functional structures of automobiles; communities adorn them and personalize them with their own narratives. In essence, these technologies that would otherwise homogenize the users through mass-produced form, thrive as platforms for cultural expression.

The communities of users personalize their vehicles to different degrees of ornamentation. This resulting array of graphics, textures, patterns, motifs, painting, embossing, composite materials, talismans, quotes and decorative accessories present us with an amazing away of anonymous artists and their indigenous art. This culture of ornamentation sustains street artists who work with different styles of vehicle personalization such as hand painting, poster art, paper cutting, audio mixing and accessory art. One can delight in the diverse ways that different communities collectively express their identities. This study focuses on the vehicle graphic art as a point of departure to explore how the need to ornament is fundamental to Asian cultures.